The aim of this master’s thesis is to design and showcase a menswear collection, which is based on the re-use of clothes, an essential concept in sustainability. The collection, which reflects the contemporary issue of clothing, will be used as a basis for my research of the fluctuations in the aesthetics of the classic men’s suit. The core topics of the theoretical part of this thesis will consist of sustainable design, clothing identity and the development of male clothing through history. The experimental part, meanwhile, will be dedicated to the design process of my menswear collection. The showcased collection was inspired by personal experience and an analysis of the subconscious mind. I created collages, which represented my various emotional states during my research. This gave me the idea to transfer my emotional states from sketchbook to second-hand clothes. I then began integrating other sustainable elements into my design. By projecting my inner emotional atmosphere from sketchbook to clothing, using various cutting, sewing and construction techniques, as well as integrating sustainable elements, I was able to establish the identity of my collection. The questions I posed during this process were as follows: what message does classic design convey to society? How can I change the aesthetic and experience of wearing classic male clothing? How can sustainable design contribute to this change? How is traditional identity changing today? The primary aim was to create a contemporary male collection, where re-using clothes from older generations would denote a concept of sustainability. The collection centres on the re-use of scrapped materials from the industry, which is essential in sustainable fashion. Its visual aspect summarises my emotions and state of being during the period of creation. The collection takes innovative, comprehensive, and sustainable design as its guiding principle and showcases a contemporary look on fashion with new directions.
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