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Upravljanje blagovne znamke v družbi Gorenje, d.d. : diplomsko delo
ID Golja, Valentina (Author), ID Damjan, Janez (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/golja2545.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, bela tehnika, industrijsko podjetje, Gorenje, trženje, blagovne znamke, image, strategija, zgodovina
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[V. Golja]
Year:2006
Number of pages:43 str., 4 str. pril.
PID:20.500.12556/RUL-10985 This link opens in a new window
UDC:339.138
COBISS.SI-ID:16851430 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1724
Downloads:440
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Language:Unknown
Keywords:Slovenia, household appliances, industrial enterprises, marketing, trademarks, image, strategy, history

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