Vpliv barv na doživljanje sporočilnosti in vsebinske vrednosti digitalnih ilustracij

Vene, Nina (author), Gabrijelčič Tomc, Helena (mentor)

V diplomskem delu je bil postavljen cilj raziskati, ali lahko s pomočjo barv vplivamo na sporočilnost in vsebino digitalne ilustracije. Izdelane so bile digitalne ilustracije, v katere so se vključile določene barvne palete. V teoretičnem delu so bile barve predstavljene kot fizikalen pojav in tudi fenomen subjektivnega doživljanja. Predstavljeni so bili osnove barvne teorije in barvnih harmonij ter človeški vidni sistem. Opisani so bili fizikalni, fiziološki ter psihološki vplivi barv na človeški organizem. Poudarek je bil na čustvenem in simboličnem pomenu posameznih barv predvsem v zahodni kulturi. V nadaljevanju je bila opredeljena ilustracija kot umetniško delo, uvrščeno v področje ustvarjalne umetnosti. Predstavljena je bila vloga digitalnih medijev kot orodja za izdelavo in širjenje tovrstne umetnosti, pri tem je bil obrazložen tudi način prikazovanja slikovnih vsebin oziroma barv na raznih izhodnih napravah oziroma zaslonih. Narejen je bil pregled programske opreme, primerne za digitalno ilustriranje, z risarskim programom Clip Studio Paint v ospredju. V eksperimentalnem delu naloge je bila dokumentirana postopna izdelava štirih ilustracij. Opisan je bil proces izbora izhodiščnih barvnih palet ter njihov simboličen in čustven pomen. Sledil je proces skiciranja, nato obrobljanja ter barvanja in senčenja v plasteh. Delo je potekalo v programu Clip Studio Paint. V raziskovalnem delu diplomskega dela se je s pomočjo Google Forms izdelala spletna anketa, v kateri so bili anketiranci povprašani o svojih splošnih barvnih preferencah ter sporočilnosti in priljubljenosti posameznih barvnih palet in ilustracij. Iz analize odgovorov 180 anketirancev je bil določen optimalen način izbire barv in barvanja za prikaz določenih čustvenih vsebin. Rezultati analize so pokazali preferenco do ilustracij z bolj živimi, toplimi in kontrastnimi barvnimi toni. Tovrstne ilustracije so imele tudi bolj jasno sporočilnost. Izpostavljene so bile tudi pomanjkljivosti v raziskovalnem procesu, možnosti izboljšav ter možnosti nadaljnjega raziskovanja na demografskem področju.

• Language: Slovenian
• Keywords: digitalna ilustracija, barve, Clip Studio Paint, sporočilnost, čustva
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2019
• PID: 20.500.12556/RUL-109594
• Publication date in RUL: 06.09.2019

Secondary language

• Language: English
• Title: The impact of color on the perception of communicativeness and content value in digital illustrations

Abstract

The goal of this diploma thesis was to grapple with the assumption, that colors can influence the message and contents of a digital illustration. Four digital illustrations were created in which specific color palettes were included. In the theoretical part of the thesis, colors were described as a physical phenomenon as well as the phenomenon of subjective experience. The basics of color theory and color harmonies as well as the human vision system were presented. Physical, physiological and psychological influence of colors on the human organism was described, with the emphasis on the emotional and symbolic meaning of individual colors, particularly in western culture. Illustration was classified as a type of artwork defined in the field of creative art. The role of digital media was cemented as a tool for the production and dissemination of digital content, which led to an explanation of the process of displaying images or colors on various output devices aka. screens. A software review was provided for digital illustration, with the drawing program Clip Studio Paint in the forefront. In the experimental part of the paper, the gradual production of four illustrations was documented. The process of choosing basic color palettes and their symbolic and emotional meaning has been described. Then followed the process of sketching, followed by the creation of line art, painting and shading in layers. The work was done in Clip Studio Paint. In the research part of the thesis, a web survey was prepared using Google Forms, in which respondents were asked about their general color preferences and the message and popularity of individual color palettes and illustrations. From the analysis of data collected from 180 respondents, an optimal way of choosing colors and coloring was determined for displaying of certain emotional content. The results of the analysis showed a preference for illustrations with more lively, warmer and contrasting color tones. Such illustrations also had a clearer message. During the research process, points of improvement were identified. Possibilities of further research in the demographic field were also pointed out.

• Keywords: digital illustration, colors, Clip Studio Paint, communicativeness, emotions