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Vpliv cenovne akcije pospeševanja prodaje na izbiro blagovne znamke v podjetju Merkur, d.d. : diplomsko delo
ID Košnjek, Tina (Author), ID Dmitrović, Tanja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/kosnjek2523.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, trgovinsko podjetje, Merkur, trženje, pospeševanje prodaje, blagovne znamke, izbira, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Košnjek]
Year:2006
Number of pages:58 str., 26 str. pril.
PID:20.500.12556/RUL-10958 This link opens in a new window
UDC:659.1
COBISS.SI-ID:16846054 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1180
Downloads:231
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Language:Unknown
Keywords:Slovenia, commercial enterprise, Merkur, marketing, sales promotion, trademarks, choice, research, analysis

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