Vpliv cenovne akcije pospeševanja prodaje na izbiro blagovne znamke v podjetju Merkur, d.d. : diplomsko delo

Košnjek, Tina (author), Dmitrović, Tanja (mentor)

• Language: Slovenian
• Keywords: Slovenija, trgovinsko podjetje, Merkur, trženje, pospeševanje prodaje, blagovne znamke, izbira, raziskave, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Košnjek]
• Year: 2006
• Number of pages: 58 str., 26 str. pril.
• PID: 20.500.12556/RUL-10958
• UDC: 659.1
• COBISS.SI-ID: 16846054
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, commercial enterprise, Merkur, marketing, sales promotion, trademarks, choice, research, analysis