Analiza upravljanja blagovnih skupin in zadovoljstva kupcev čokoladnih rezin proizvajalca Nestlé : diplomsko delo

Gavranovič, Diana (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, potrošnik, zadovoljstvo, lojalnost, case study, Nestle
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Gavranovič]
• Year: 2006
• Number of pages: 39 str., 20 str. pril.
• PID: 20.500.12556/RUL-10906
• UDC: 339.13
• COBISS.SI-ID: 16814822
• Publication date in RUL: 11.07.2014

GAVRANOVIČ, Diana, 2006, Analiza upravljanja blagovnih skupin in zadovoljstva kupcev čokoladnih rezin proizvajalca Nestlé : diplomsko delo [online]. Bachelor’s thesis. Ljubljana : D. Gavranovič. [Accessed 25 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/u_diplome/gavranovic2504.pdf

Secondary language

• Language: Unknown
• Keywords: marketing, trademarks, consumer, satisfaction, loyalty, case study, Nestle