Še vedno ne tam, kjer so ljudje? Analiza uporabe spletnega družbenega omrežja Facebook s strani lokalne samouprave v Sloveniji

Rožanc, Nika (author), Kukovič, Simona (mentor), Kropivnik, Samo (co-mentor)

Spletna družbena omrežja so postala naš vsakdan in ''kogar ni na Facebook-u, ga ni''. Tam se delijo fotografije, mnenja, tam se dogaja sodobna družba. Slednja je navajena gledanja v telefon in instantnega pridobivanja informacij ter na to, da pravzaprav vse poteka in se dogaja na spletnih družbenih omrežjih. Po drugi strani je družba vse bolj oddaljena od aktivnega sodelovanja v zadevah skupnega pomena, predvsem politiki. Participativni model demokracije zagovarja odprto komunikacijo in vključevanje ljudi v soodločanje. Na tem mestu je lahko Facebook več kot odlično orodje za razširjanje demokracije na sodoben način. Prav zato nas je zanimalo, v kolikšni meri slovenske občine uporabljajo spletno družbeno omrežje Facebook. S pomočjo analize strani, objav in odzivov nanje sem ugotovila, da slovenske občine le v manjši meri izkoriščajo Facebook kot komunikacijski kanal za svoje občane. Manj kot polovica od 212 slovenskih občin ima aktivno Facebook stran, sledilci so pasivni pri vključevanju v diskusije, občine pa imajo ta del odnosov z javnostmi urejen zelo različno.

• Language: Slovenian
• Keywords: Facebook, lokalna samouprava, e-demokracija, komuniciranje
• Work type: Master's thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2019
• PID: 20.500.12556/RUL-108368
• COBISS.SI-ID: 36246365
• Publication date in RUL: 29.06.2019

Secondary language

• Language: English
• Title: Still not where the people are? Analysis of Facebook use by local government in Slovenia

Abstract

Social media has become huge part of our everyday life and ''who isn't on Facebook, doesn't exist''. We share photos, opinions; this is where the modern society happens. We are used to staring into our smart phones, instantly receiving information and that everything is happening and going on social media. On the other hand, the society is more and more alienated from the sense of working together in matters of public importance. The participative model of democracy stresses open communication and participation of people. Facebook is therefore more than excellent tool for spreading democracy in contemporary fashion. This is exactly why we were interested to find out how local governments in Slovenia use Facebook. Through the analysis of the pages, posts and responses to them we found out, that Slovenian municipalities' adoption of Facebook as a communication tool is quite modest. Less than half of 212 Slovenian municipalities has an active Facebook page, the followers are passive when it comes to discussion and this part of municipalities' public relations is treated very differently from municipality to municipality.

• Keywords: Facebook, local government, e-democracy, communication