The master thesis presents the field of travel demand management, which is becoming a key instrument for increasing the efficiency of the transport system. Strategic approaches of travel demand management, as well as measures to influence the changes in passenger travel behaviour, are presented. Furthermore, the introduction of new mobility systems is included. The novel system in this field, named Mobility as a Service, also known as MaaS, is discussed in detail.
The main characteristics of the MaaS system and the activities, that have stimulated its expansion the most, are presented. In order to set the implementation basis of the MaaS system, the organisational scheme of the system is presented in detail, defining the roles and responsibilities of involved stakeholders. Based on the literature review, the different Maas system stages, which are affirmed by the introduction of systems that has already been implemented around the world, are defined.
The most attention is paid to the system of on-demand shared taxi services, which has shown itself to be the most important alternative to the existing public passenger transport system. In addition to presented theoretical facts, the approaches to system analysis are presented. The process of macroscopic transport modelling and optimization of the taxi fleet is performed. Based on the selected scenarios, a model calculations and a detailed analysis of the on-demand shared taxi service system operation has been carried out for the area of Ljubljana.