Oblikovanje brošure s komercialnimi fotografijami

Anić, Dajana (author), Ahtik, Jure (mentor)

V diplomskem delu se ukvarjamo z izdelavo brošure in kolekcije fotografij. Z izdelkom je prikazan primer uporabe tovrstne tiskovine ter primer različnih vsebin, ki jih brošura lahko nosi. Cilj oblikovanja je bil podpreti njeno komercialno naravo. Brošura in fotografija sta prvotno dva samostojna izdelka, ki se ju lahko posamezno uporabi v komercialne namene. Ker se med seboj odlično dopolnjujeta, sta v diplomskem delu združena v en izdelek, in sicer v jedilni list hipotetičnega podjetja, katerega dopolnjujejo komercialne kulinarične fotografije. Skupaj služita torej za namen prodaje in promocije ponudbe podjetja. Teoretični del se posveča definicijam vseh komponent končnega izdelka, ki so ključne za njegovo izdelavo. Diplomsko delo najprej obravnava brošuro in njeno fizično izdelavo ter oblikovanje jedilnega lista. V nadaljevanju se posveti še fotografskemu delu izdelka, in sicer oglaševanju in kulinarični fotografiji. Praktični del zajema rezultate in razpravo o izdelku, ki posega v postopke izdelave vseh komponent in vključuje idejno zasnovo, uporabljene tehnike in težave, ki se pojavijo. Podrobneje se dotakne postopka grafičnega oblikovanja brošure, priprave in stiliranja hrane ter fotografiranja, podaja pa tudi nasvete, ki so lahko v pomoč drugim, ki se ukvarjajo z omenjenimi področji.

• Language: Slovenian
• Keywords: brošura, fotografija, oglaševanje, grafično oblikovanje, jedilni list
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2019
• PID: 20.500.12556/RUL-107797
• Publication date in RUL: 26.05.2019

Secondary language

• Language: English
• Title: Designing a brochure with commercial photographs

Abstract

Diploma thesis is based on the process of making a brochure and a collection of photographs. The product is an example of how this kind of printed matter can be used and an example of one of the many different contents that it can have. The goal of the design was to support its commercial nature. A brochure and photography are primarily two independent products, that can be separately used for commercial purposes. Because they complement each other perfectly, they are here combined together into one product, which is a menu for a hypothetical restaurant with commerical food photographs. Together they serve to the purpose of selling and advertising the company's offer. The theoretical part is describing the definitions of all the necessary parts of the product. This diploma thesis firstly talks about the making of the brochure and menu design. In the next part it deals with the photographs and advertising. The practical part consists of results and the discussion about the product, which talks about the procedures of making each of the components and includes the concept, techniques and problems that occur. It goes into detail about the process of the graphic design, making and styling of the food and taking photographs. The practical part also offers some advices, that can be helpful to others that work in mentioned areas of expertise.

• Keywords: brochure, photography, advertising, graphic design, menu