ANALIZA POTENCIALA UPORABE MNOŽIČENJA: RAZVOJ INFORMACIJSKE REŠITVE ZA DISTRIBUCIJO PAKETOV

DOVIDIJA, NIKO (author), Dečman, Mitja (mentor)

Množičenje je poslovni model, ki temelji na skupnem reševanju problema s strani večje skupine ljudi. Prinaša različne prednosti in izzive tako za javni kot tudi zasebni sektor. Uporablja se kot instrument za doseganje kreativnosti in porazdelitve dela. Namen diplomskega dela je podrobneje raziskati in analizirati poslovni model množičenja v Sloveniji in po svetu. Obenem pa po vzoru množičenja razviti in testirati mobilno aplikacijo, ki bo omogočala medsebojno povezovanje potencialnih pošiljateljev in prevoznikov pošiljk. V prvem delu diplomskega dela je množičenje teoretično opredeljeno in predstavljene so njegove razlike v javnem in zasebnem sektorju ter izbrani primeri množičenja v Sloveniji in ZDA. Slovenski primer projekta Prevoz.org smo uporabili kot pravno in konceptualno izhodišče za izdelavo mobilne aplikacije. Drugi, praktični, del diplomskega dela zajema izdelavo in dokumentacijo razvoja mobilne aplikacije android ter testiranje njene uporabnosti. Teoretična analiza množičenja na področju Slovenije je pokazala, da je v primeru upoštevanja nekaterih lastnosti iz projekta Prevoz.org možno izvajati storitev po principu množičenja, ki je v skladu z zakonom o preprečevanju dela in zaposlovanja na črno. Test uporabnosti je pokazal, da se testna skupina pozitivno odziva na uporabo mobilne aplikacije. Končni izdelek diplomskega dela je prototip mobilne aplikacije, ki omogoča uporabo množičenja in izpostavlja manjkajočo storitev pošiljanja pošiljk v Sloveniji v nekaj urah z večjo fleksibilnostjo in brez vključitve drugih organizacij in posrednikov. Prototip mobilne aplikacije in ugotovitve iz teoretične analize služijo kot vodilo in motivacija za potencialne uporabnike množičenja v Sloveniji.

• Language: Slovenian
• Keywords: množičenje, mobilna aplikacija, Prevozi.org, javna poštna storitev, uporabniška izkušnja, test uporabnosti, Uber
• Work type: Bachelor thesis/paper
• Organization: FU - Faculty of Administration
• Year: 2019
• PID: 20.500.12556/RUL-107484
• Publication date in RUL: 19.04.2019

Secondary language

• Language: English
• Title: ANALYSIS OF THE POTENCIALS OF CROWDSOURCING: DEVELOPMENT OF A MOBILE APPLICATION FOR PACKAGE DISTRIBUTION

Abstract

Crowdsourcing is a business model, where a large group of individuals collaborate with a common goal of finding a solution to a problem. This business model brings new advantages and challenges to the public as well as the private sector, but it is increasingly used as an instrument for achieving creativity and distributed work. The purpose of the thesis was to research and analyse the business model of crowdsourcing around the world and the situation in Slovenia, to develop a mobile application that will work according to the principles of crowdsourcing and to identify the user experience of the mobile application, measured with an interview. In the first part of the thesis, we theoretically defined and described crowdsourcing and its differences in the public and private sectors. We have also presented some examples of crowdsourcing in the USA and Slovenia. The Slovene project Prevoz.org was used as the as the legal and conceptual starting point for creating our mobile application. The second, practical part of the thesis includes the development and documentation of the android mobile application and testing its usefulness. The theoretical analysis of crowdsourcing in the field of Slovenia has shown that, in the event of taking into account some of the characteristics of the Prevoz.org project, it is possible to perform services according to the principle of crowdsourcing, which is in accordance with the Slovene law on the prevention of illegal work and employment. The usability test showed that the test group responded positively to the use of the mobile application. The final product of the thesis is the prototype of the mobile application, which enables the use of crowdsourcing and highlights the missing service of sending shipments in Slovenia within a few hours with greater flexibility and without the intervention of other organizations and intermediaries. The prototype of the mobile application and findings from the theoretical analysis serve as a guide and motivation for potential crowdsourcing practitioners in Slovenia.

• Keywords: crowdsourcing, mobile aplication, Prevoz.org, user experience, public postal service, usability test, Uber