Predstavitev novih medijev pri trženju v farmacevtski panogi : primer zgoščenke podjetja Pliva

Balantič, Tina (author), Lisjak, Monika (mentor)

• Language: Slovenian
• Keywords: farmacevtska industrija, trženje, poslovno komuniciranje, informacijska tehnologija, Internet, elektronsko trženje, trendi, raziskave, analiza, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Balantič]
• Year: 2006
• Number of pages: 46 str., 24 str. pril.
• PID: 20.500.12556/RUL-10732
• UDC: 339.138
• COBISS.SI-ID: 16738022
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: pharmaceutical industry, marketing, business communication, information technology, Internet, electronic marketing, trends, research, analysis, case study