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Razvoj trženjske strategije kulturnega dogodka : primer plesne predstave Kazina
ID Cesar, Gregor (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cesar3304-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, kultura, dogodek, poslovno komuniciranje, strategija, planiranje, blagovne znamke, cena, primeri, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[G. Cesar]
Year:2018
Number of pages:III, 69, 21 str.
PID:20.500.12556/RUL-107218 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24890342 This link opens in a new window
Publication date in RUL:20.04.2019
Views:961
Downloads:89
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Secondary language

Language:English
Title:Development of cultural event marketing strategy: the case of dance performance of Kazina
Keywords:marketing, culture, event, business communication, strategy, planning, brands, price, cases, research, analysis

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