Razvoj trženjske strategije kulturnega dogodka : primer plesne predstave Kazina

Cesar, Gregor (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, kultura, dogodek, poslovno komuniciranje, strategija, planiranje, blagovne znamke, cena, primeri, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [G. Cesar]
• Year: 2018
• Number of pages: III, 69, 21 str.
• PID: 20.500.12556/RUL-107218
• UDC: 339.138
• COBISS.SI-ID: 24890342
• Publication date in RUL: 20.04.2019

Secondary language

• Language: English
• Title: Development of cultural event marketing strategy: the case of dance performance of Kazina
• Keywords: marketing, culture, event, business communication, strategy, planning, brands, price, cases, research, analysis