Primerjava dveh trženjsko-komunikacijskih projektov uveljavljene blagovne znamke v družbenih medijih : zaključna strokovna naloga visoke poslovne šole

Vilhar, Boštjan (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, strategija trženja, oglaševanje, oglas, blagovne znamke, ustvarjalnost, poslovno komuniciranje, komparacije, primeri, Pivovarna Laško
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Vilhar]
• Year: 2018
• Number of pages: II, 26, 13 str.
• PID: 20.500.12556/RUL-106957
• UDC: 339.138
• COBISS.SI-ID: 24487910
• Publication date in RUL: 21.04.2019

Secondary language

• Language: English
• Title: Comparison of two marketing communication projects of an established brand in social media
• Keywords: marketing, marketing strategy, advertising, advertisement, brands, creativity, business communication, comparisons, cases, Pivovarna Laško