Uvedba blagovne znamke Laško Special na trg : zaključna strokovna naloga visoke poslovne šole

Ambrož, Miha (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: Slovenija, pivovarstvo, industrijsko podjetje, Pivovarna Laško, novi proizvodi, trženje, trg, strategija trženja, poslovno komuniciranje, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M Ambrož]
• Year: 2016
• Number of pages: II, 24 str.
• PID: 20.500.12556/RUL-106938
• UDC: 339.139
• COBISS.SI-ID: 23980774
• Publication date in RUL: 21.04.2019

Secondary language

• Language: English
• Title: Launch of brand Laško Special into market
• Keywords: Slovenia, brewery, industrial enterprises, Pivovarna Laško, new products, marketing, market, marketing strategy, business communication, analysis