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Uvedba blagovne znamke Laško Special na trg : zaključna strokovna naloga visoke poslovne šole
ID Ambrož, Miha (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/ambroz391.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, pivovarstvo, industrijsko podjetje, Pivovarna Laško, novi proizvodi, trženje, trg, strategija trženja, poslovno komuniciranje, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M Ambrož]
Year:2016
Number of pages:II, 24 str.
PID:20.500.12556/RUL-106938 This link opens in a new window
UDC:339.139
COBISS.SI-ID:23980774 This link opens in a new window
Publication date in RUL:21.04.2019
Views:925
Downloads:109
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Secondary language

Language:English
Title:Launch of brand Laško Special into market
Keywords:Slovenia, brewery, industrial enterprises, Pivovarna Laško, new products, marketing, market, marketing strategy, business communication, analysis

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