Masovno pošiljanje marketinških sporočil s sistemom CRM

PETROVIĆ, DANIJEL (author), Jaklič, Aleš (mentor)

Cilj te rešitve je masovno pošiljanje marketinškega materiala. Material se pošilja prek CRM-ja z uporabo raznih kanalov. Sistem CRM je tukaj uporabljen zato, ker hrani podatke o strankah in vsi podatki o kampanji bodo shranjeni v sistemu CRM. Implementiral sem rešitev za kanala e-pošta in SMS. Pomembni del te rešitve je uredba GDPR. Ker v moji rešitvi uporabljam osebne podatke o kontaktih v sistemu CRM, sem moral narediti rešitev skladno s temu zakonu. To pomeni, da osebni podatki o kontaktih niso direktno dostopni ali vidni. Poleg tega, je zelo pomembni del pridobivanje soglasij za pošiljanje marketinških sporočil na naslove kontaktov. Pridobivanje soglasij je že urejeno v sistemu CRM, tako da se ne da pošiljati sporočila na kontakte, ki to ne dovolijo. Preko moje rešitve se pa pridobivajo odjave od pošiljanja, ki se potem shranijo v sistem CRM.

• Language: Slovenian
• Keywords: marketing, e-pošta, SMS
• Work type: Bachelor thesis/paper
• Organization: FRI - Faculty of Computer and Information Science
• Year: 2019
• PID: 20.500.12556/RUL-106836
• Publication date in RUL: 19.03.2019

Secondary language

• Language: English
• Title: Massive sending of marketing messages with a CRM system

Abstract

Goal of this solution is sending marketing material to a large number of contacts. The material is being sent trough CRM system using various channels. CRM system is being used here because all the customer data and all the marketing campaign data is stored in the CRM. I implemented the solution for two channels, email and SMS. The important part of my solution is the GDPR regulation. In my solution I am using personal data of the contacts that are in the CRM system, therefore I had to make my solution compliant to that law. That means, that personal data of the contacts isn't directly accessible or available to see. Other than that, a very important part of the solution is managing the contacts agreements for sending the marketing messages to the contacts addresses. The agreements management is already implemented in the CRM system, so it is impossible to send messages to the customers that do not allow it. Unsubscribing from sending the marketing material is part of my solution, which is then stored in the CRM system.

• Keywords: marketing, email, SMS