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Kanibalizacija blagovne znamke testenin Mlinotest : diplomsko delo
Hamzić, Jasmina (Author), Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/hamzic14729.pdf This link opens in a new window
Language:Slovenian
Keywords:Slovenija, živilska industrija, industrijsko podjetje, Mlinotest, blagovne znamke, trgovska blagovna znamka, komparacije, spremembe, trendi
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2016
Publisher:[J. Hamzić]
Number of pages:II, 47, 20 str.
UDC:339.138
COBISS.SI-ID:23974630 Link is opened in a new window
Views:554
Downloads:145
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Secondary language

Language:English
Title:Brand canibalisation - the case of Mlinotest
Keywords:Slovenia, food industry, industrial enterprises, Mlinotest, brands, store brand, comparisons, changes, trends

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