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Kanibalizacija blagovne znamke testenin Mlinotest : diplomsko delo
ID Hamzić, Jasmina (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/hamzic14729.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, živilska industrija, industrijsko podjetje, Mlinotest, blagovne znamke, trgovska blagovna znamka, komparacije, spremembe, trendi
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Hamzić]
Year:2016
Number of pages:II, 47, 20 str.
PID:20.500.12556/RUL-106645 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23974630 This link opens in a new window
Publication date in RUL:21.04.2019
Views:1995
Downloads:237
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Secondary language

Language:English
Title:Brand canibalisation - the case of Mlinotest
Keywords:Slovenia, food industry, industrial enterprises, Mlinotest, brands, store brand, comparisons, changes, trends

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