Promocijska videoprodukcija domačije Repovž

Možina, Maruša (author), Starešinič, Marica (mentor), Učakar, Andrej (co-mentor)

Namen diplomskega dela je izdelava promocijskega videa z namenom oglaševanja storitev, ki jih ponuja podjetje Repovž. V teoretičnem delu sta analizirana video in njegova zgodovina v sklopu razvoja tehnologije. Podrobneje so opisani tudi orodje trženjskega komuniciranja, proces oglaševanja in posamezne stopnje, ki jih morajo podjetja upoštevati za napredek. V nadaljevanju sta predstavljeni tudi trenutno najmočnejši družbeni omrežji YouTube in Facebook. V eksperimentalnem delu so podrobneje opisane faze izdelave promocijskega videa za podjetje. Predstavljena je predprodukcija, ki vsebuje načrtovanje osnovne ideje s pomočjo snemalne knjige. Sledijo snemanje in opis uporabljene opreme ter video montaža končnega izdelka. V zadnjem delu so opisani tudi analiza in sklepi končnega izdelka za podjetje, in sicer s pomočjo statističnih podatkov na družbenem omrežju Facebook.

• Language: Slovenian
• Keywords: video, oglaševanje, družbena omrežja, video produkcija, video montaža.
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2018
• PID: 20.500.12556/RUL-105805
• Publication date in RUL: 18.12.2018

Secondary language

• Language: English
• Title: Promotional video production of homestead Repovž

Abstract

The aim of the thesis is to produce a promotional video product in order to advertise the services offered by the homestead Repovž. In the theoretical part of the thesis, a video is analyzed in its history as part of the development of technology. The marketing communication tool is also described in more detail - the advertising process and the individual levels that companies must take into account for progress. The following are also the current strongest social networking sites YouTube and Facebook. In the experimental part of the thesis, the phases of the process of producing a promotional video for the company are described in more detail. Pre-production is presented, which contains forging basic ideas using a storyboard. The process of recording the equipment used and video editing of the finished product is followed. The final part also describes the analysis of the company's final product conclusions, using statistical data on the Facebook social network.

• Keywords: Video, Advertising, Social Networks, Video Production, Video Editing