Analiza ključnih dejavnikov pripravljenosti na uvedbo avtomatizacije trženja v izbranem podjetju : magistrsko delo

Rot, Andraž (author), Jaklič, Jurij (mentor)

• Language: Slovenian
• Keywords: trženje, avtomatizacija, strategija trženja, elektronsko trženje, poslovno komuniciranje, case study, podjetje, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Rot]
• Year: 2018
• Number of pages: III, 71, 13 str.
• PID: 20.500.12556/RUL-105609
• UDC: 659.2
• COBISS.SI-ID: 24681446
• Publication date in RUL: 18.12.2018

Secondary language

• Language: English
• Title: An analysis of key preparedness factors for marketing automation implementation: a case of a selected company
• Keywords: marketing, automation, marketing strategy, electronic marketing, business communication, case study, enterprises, research, analysis