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Dejavniki porabnikove vključenosti v blagovne znamke na družbenih omrežjih : magistrsko delo
ID Štokelj, Jana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/stokelj2929-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, potrošnik, socialne mreže, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Štokelj]
Year:2018
Number of pages:III, 56, 14 str.
PID:20.500.12556/RUL-104759 This link opens in a new window
UDC:339.139
COBISS.SI-ID:24602854 This link opens in a new window
Publication date in RUL:17.10.2018
Views:966
Downloads:86
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Secondary language

Language:English
Title:The antecedents of consumer engagement with brands on social networks
Keywords:marketing, brands, consumer, social network, research, analysis

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