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Stališča strokovnjakov do neposrednega odzivnega trženja prek televizije : magistrsko delo
ID Turković, Dolores (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/turkovic3024.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, direktno trženje, podatki, pravni vidik, multimedia, televizija, oglas, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Turković]
Year:2006
Number of pages:89 str., 50 str. pril.
PID:20.500.12556/RUL-10475 This link opens in a new window
UDC:339.13
COBISS.SI-ID:16620518 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1013
Downloads:255
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Language:Unknown
Keywords:marketing, direct selling, data, legal aspect, multimedia, television, advertisement, research, analysis

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