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Creating content for consumer journey across digital touchpoints : the case of the sports industry
Ilić, Kristina
(
Author
),
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/ilic2872-B.pdf
Language:
English
Keywords:
informatics
,
information technology
,
electronic commerce
,
electronic marketing
,
consumer
,
multimedia
,
social network
,
customer relationship
Work type:
Master's thesis/paper (mb22)
Tipology:
2.09 - Master's Thesis
Organization:
EF - Faculty of Economics
Year:
2018
Publisher:
[K. Ilić]
Number of pages:
IV, 65, 17 str.
UDC:
339.13
COBISS.SI-ID:
24542438
Views:
172
Downloads:
116
Metadata:
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Secondary language
Language:
Slovenian
Title:
Oblikovanje vsebine za digitalne stične točke v potrošnikovem potovanju: primer športne panoge
Keywords:
informatika
,
informacijska tehnologija
,
elektronsko poslovanje
,
elektronsko trženje
,
potrošnik
,
multimedia
,
socialne mreže
,
odnosi s strankami
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