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Creating content for consumer journey across digital touchpoints : the case of the sports industry
Ilić, Kristina (Author), Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ilic2872-B.pdf This link opens in a new window
Language:English
Keywords:informatics, information technology, electronic commerce, electronic marketing, consumer, multimedia, social network, customer relationship
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2018
Publisher:[K. Ilić]
Number of pages:IV, 65, 17 str.
UDC:339.13
COBISS.SI-ID:24542438 Link is opened in a new window
Views:172
Downloads:116
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Secondary language

Language:Slovenian
Title:Oblikovanje vsebine za digitalne stične točke v potrošnikovem potovanju: primer športne panoge
Keywords:informatika, informacijska tehnologija, elektronsko poslovanje, elektronsko trženje, potrošnik, multimedia, socialne mreže, odnosi s strankami

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