Creating content for consumer journey across digital touchpoints : the case of the sports industry

Creating content for consumer journey across digital touchpoints : the case of the sports industry
Ilić, Kristina (Author), Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ilic2872-B.pdf This link opens in a new window

Language:	English
Keywords:	informatics, information technology, electronic commerce, electronic marketing, consumer, multimedia, social network, customer relationship
Work type:	Master's thesis/paper (mb22)
Tipology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Year:	2018
Publisher:	[K. Ilić]
Number of pages:	IV, 65, 17 str.
UDC:	339.13
COBISS.SI-ID:	24542438
Views:	552
Downloads:	216
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Secondary language

Language:	Slovenian
Title:	Oblikovanje vsebine za digitalne stične točke v potrošnikovem potovanju: primer športne panoge
Keywords:	informatika, informacijska tehnologija, elektronsko poslovanje, elektronsko trženje, potrošnik, multimedia, socialne mreže, odnosi s strankami

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