Creating content for consumer journey across digital touchpoints : the case of the sports industry

Ilić, Kristina (author), Pfajfar, Gregor (mentor)

• Language: English
• Keywords: informatics, information technology, electronic commerce, electronic marketing, consumer, multimedia, social network, customer relationship
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Ilić]
• Year: 2018
• Number of pages: IV, 65, 17 str.
• PID: 20.500.12556/RUL-104680
• UDC: 339.13
• COBISS.SI-ID: 24542438
• Publication date in RUL: 18.10.2018

Secondary language

• Language: Slovenian
• Title: Oblikovanje vsebine za digitalne stične točke v potrošnikovem potovanju: primer športne panoge
• Keywords: informatika, informacijska tehnologija, elektronsko poslovanje, elektronsko trženje, potrošnik, multimedia, socialne mreže, odnosi s strankami