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Zgodovina in oblikovanje celostne grafične podobe
Hrovat, Tjaša (Author), Birsa, Darko (Mentor) More about this mentor... This link opens in a new window

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Abstract
Cilj diplomskega dela je bil ustvariti celostno graično podobo za bar Dnevna soba, ki bi s svojo vizualno predstavitvijo na trgu privabljal ljudi k obisku in jim že ob pogledu na graično podobo vizualiziral sam lokal. Diplomsko delo je sestavljeno iz dveh delov. Prvi del je teoretični, kjer so v prvem poglavju opisani začetki in zgodovina oblikovanja znaka, zaobjeti so prvi znani pojavi vizualne komunikacije, njihov nadaljnji razvoj v piktograme in vse naprej do logotipa. Z industrijsko revolucijo je bilo odkrito rojstvo celostne graične podobe. Poleg razlage pojma, je v nalogi predstavljena tudi celostna graična podoba v sedanjosti, njena vloga, prepoznavnost in trajnost. Sledi drugo poglavje, ki govori o oblikovanju celostne graične podobe od začetne analitične stopnje, ki predstavlja zbiranje informacij o organizaciji, skozi strateški del, ki zajema vizijo, ilozoijo in poslanstvo organizacije, stvaritev njenega imena in pozicijsk ega gesla, do končne oblikovalske zasnove. Vsebina drugega dela je praktična, kjer so najprej na splošno predstavljeni bar Dnevna soba, njegovo poslanstvo, vizija in ilozoija. V nadaljevanju so zanj zasnovana in predstavljena osnovna vizualna razpoznavna sredstva, kamor spada logotip s skicami, konstrukcijska mreža, poskus velikosti logotipa, poskus logotipa v negativu in pozitivu in uporaba tipograije. V zadnjem delu so prenesena razpoznavna sredstva na komunikacijska, kjer se oblikuje vizitke, meni pijač, obvestilo o otvoritvi in še ostale dodatke, oblikovane v namen oglaševanja in prepoznavnosti

Language:Slovenian
Keywords:celostna grafična podoba, piktogram, vizualna razpoznavna sredstva, logotip
Work type:Bachelor thesis/paper (mb11)
Organization:NTF - Faculty of Natural Sciences and Engineering
Year:2018
Views:531
Downloads:246
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Secondary language

Language:English
Title:The history and designing of corporate visual identity
Abstract:
The aim of this assignment is to create a corporate graphic identity for the Dnevna soba café which would attract customers with its visual representation on the market and make them visualise the café itself just with the glimpse of a modern graphical image. The assignment consists of two parts. In the irst, theoretical part I will discuss the beginnings and the history of designing signs, the irst known phenomena of visual communications and their further development into pictograms up to a logotype. A corporate graphic identity irst appeared trough the industrial revolution. In that part I will explain and discuss the concept of the graphic image in the present, its function, recognition and sustainability. In the second chapter I will explain the design of wholesome graphic image from irst analytical stage, which is in fact collecting information about the organisation, continuing to the strategic part, which covers vision, philosophy and the mission of organisation, the creation of its name positioning slogan, until the inal design base. In the second, practical part I will introduce the café Dnevna soba in general, including its mission, vision and philosophy. Furthermore I will create and present its basic visual recognition assets such as logotype with sketches, construction net, the attempt of the logotype in the negative and positive and the use of typography. In the last part I will bring the knowledge of recognition to communication assets, where I designed business cards, the beverage menu, an announcement of a café opening and the additional material designed ofr advertising and identiication.

Keywords:corporate graphic identity, pictogram, visual recognition assets, logotype

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