Nowadays, people are increasingly more aware of natural resources which enrich and form our living space. Kozjansko Regional Park boasts with rich cultural and natural heritage which is worth to see live. Graphic identity of the park importantly influences the level of visits and awareness of these natural riches. Through it, the park reflects its identity, strategies, and vision and thus attracts and communicates with its potential visitors outside of its boundaries.
The purpose of the bachelor’s thesis was to study and evaluate the existing integral graphic identity (IGI) of the park, color combinations, and the typography of the existing logotype, as well as to renovate the existing printed matter for the Gruska Cave, the learning worksheets for natural science days, and the information materials for natural science camps (the poster).
In the theoretical part of the bachelor’s thesis, we defined the concept of the integral graphic identity and its main element (the logotype). In more detail, we researched the field of typography, and legibility and readability respectively. We also defined the significance of colors in designing.
In the experimental part, we performed a renovation of the existing printed matters of the park in the Adobe’s programs. Then, we verified the successfulness of the renovation by the eye tracking method. We also tested the existing integral graphic identity (IGI) of the park, color combinations of logotypes, and the corresponding typography (with or without the logotype) by the eye tracking method. By survey questionnaire, we acquired data on general knowledge of people on regional parks, and, in addition, on the subjective results on color combinations of logotypes and the corresponding typographies.
We came to conclusions by means of the survey that regional parks are well-visited parks – Škocjan Caves Regional Park is the most visited. However, the most recognizable logotype of the parks is the logotype of Kozjansko Regional Park. The results on color combinations of logotypes and the corresponding typographies were useless. Therefore, in continuation, we made the checks by an objective method, the eye tracking method.
The results of the eye tracking method showed some positive results of the renovated printed matters. When testing the scripts without the logotype, the testees chose the script on the basis of the letters j and z. The results of the testing of a certain color combination of the logotype with the various corresponding typography showed that the color of the logotype does not influence the selection of the typography. When testing various color series of the logotypes the selected answers were on most occasions those which attracted the greatest attention of the testee’s eyes.