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Etika v prikritem oglaševanju : analiza vpliva prikritega oglaševanja na nakupe odločitve
ID
Lesjak, Katja
(
Author
),
ID
Slavec Gomezel, Alenka
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/lesjak765.pdf
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Language:
Slovenian
Keywords:
trženje
,
oglaševanje
,
oglas
,
poslovno komuniciranje
,
regulacija
,
etika
,
raziskave
,
analiza
,
vedenje potrošnikov
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[K. Lesjak]
Year:
2017
Number of pages:
II, 22, 2 str.
PID:
20.500.12556/RUL-101065
UDC:
339.138
COBISS.SI-ID:
24321510
Publication date in RUL:
01.05.2018
Views:
1043
Downloads:
138
Metadata:
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:
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Secondary language
Language:
English
Title:
Ethics in subliminal advertising: an analysis subliminal advertising influence on consumer behavior
Keywords:
marketing
,
advertising
,
advertisement
,
business communication
,
regulation
,
ethics
,
research
,
analysis
,
consumer behaviour
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