Analiza trženja preko vplivnežev v Sloveniji : zaključna strokovna naloga visoke poslovne šole

Meglič, Eva (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, mediji, blagovne znamke, identiteta podjetja, socialne mreže, družbeni mediji, primeri, raziskave
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Meglič]
• Year: 2017
• Number of pages: I, 22, 23 str.
• PID: 20.500.12556/RUL-101026
• UDC: 339.138
• COBISS.SI-ID: 24205286
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: An analysis of influencer marketing in Slovenia
• Keywords: Slovenia, marketing, media, brands, corporate identity, social network, social media, cases, research