Odnos mladih do modne blagovne znamke Zara : zaključna strokovna naloga visoke poslovne šole

Levstik, Eva (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, tekstilna industrija, blagovne znamke, Zara, vedenje potrošnikov, mladina, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Levstik]
• Year: 2017
• Number of pages: II, 26, 14 str.
• PID: 20.500.12556/RUL-100987
• UDC: 339.138
• COBISS.SI-ID: 24112614
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Attitudes of the youth toward the Zara brand
• Keywords: marketing, textile industry, brands, Zara, consumer behaviour, youth, analysis