Vpliv zaznave družbeno odgovornega podjetja na nakupne odločitve porabnikov : skupinsko magistrsko delo

Oremuž, Taja (author), Čerpnjak, Mojca (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, podjetje, družbena odgovornost, etika, poslovno komuniciranje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Oremuž
• Year: 2017
• Number of pages: IV, 101, 13 str.
• PID: 20.500.12556/RUL-100454
• UDC: 339.138
• COBISS.SI-ID: 24339174
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Title: The impact of perception of a socially responsible company on consumer purchasing decisions
• Keywords: marketing, consumer behaviour, consumer psychology, purchasing, decision making, enterprises, social responsibility, ethics, business communication