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Zvestoba slovenskih kupcev avtomobilskim blagovnim znamkam : magistrsko delo
ID Berčan, Rok (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bercan2688-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, avtomobili, nakup, odločanje, vedenje potrošnikov, blagovne znamke, zadovoljstvo, lojalnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[R. Berčan]
Year:2017
Number of pages:II, 53, 12 str.
PID:20.500.12556/RUL-100361 This link opens in a new window
UDC:366
COBISS.SI-ID:24186598 This link opens in a new window
Publication date in RUL:27.03.2018
Views:1884
Downloads:141
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BERČAN, Rok, 2017, Zvestoba slovenskih kupcev avtomobilskim blagovnim znamkam : magistrsko delo [online]. Master’s thesis. Ljubljana : R. Berčan. [Accessed 26 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/bercan2688-B.pdf
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Secondary language

Language:English
Title:Loyalty of Slovenian customers to automotive brands
Keywords:Slovenia, cars, purchasing, decision making, consumer behaviour, brands, satisfaction, loyalty, research, analysis

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