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Zvestoba slovenskih kupcev avtomobilskim blagovnim znamkam : magistrsko delo
ID
Berčan, Rok
(
Author
),
ID
Konečnik Ruzzier, Maja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/bercan2688-B.pdf
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Language:
Slovenian
Keywords:
Slovenija
,
avtomobili
,
nakup
,
odločanje
,
vedenje potrošnikov
,
blagovne znamke
,
zadovoljstvo
,
lojalnost
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[R. Berčan]
Year:
2017
Number of pages:
II, 53, 12 str.
PID:
20.500.12556/RUL-100361
UDC:
366
COBISS.SI-ID:
24186598
Publication date in RUL:
27.03.2018
Views:
1501
Downloads:
130
Metadata:
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:
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Secondary language
Language:
English
Title:
Loyalty of Slovenian customers to automotive brands
Keywords:
Slovenia
,
cars
,
purchasing
,
decision making
,
consumer behaviour
,
brands
,
satisfaction
,
loyalty
,
research
,
analysis
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