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11. Optimizing Click-Through Rate in Online Advertising Using Cost-Sensitive Learning Bernarda Petek, 2023, magistrsko delo/naloga Ključne besede: real-time bidding, click-through rate prediction, cost-sensitive learning, custom loss function |
12. Multi-task learning in programmatic advertising DOMEN VREŠ, 2023, magistrsko delo Ključne besede: artificial intelligence, machine learning, multi-task learning, real-time bidding, viewability prediction, click-through rate prediction, conversion rate prediction, deep & cross network, cross-stitch layer, soft attention, uncertainty based loss weighing |