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32. Empowerment in social marketingTanja Kamin, Krzysztof Kubacki, Sara Atanasova, 2022, izvirni znanstveni članek Ključne besede: empowerment, empowerment theory, critical social marketing, systematic review, social marketing, social change Celotno besedilo (datoteka, 883,00 KB) Gradivo ima več datotek! Več... |
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34. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doktorska disertacija Ključne besede: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Celotno besedilo (povezava drugam) |
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36. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, pregledni znanstveni članek Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Celotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več... |
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