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2. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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7. Improving sales process by using Salesforce tool at Yaskawa SlovenijaSaša Miholič, 2022, magistrsko delo Ključne besede: marketing, sales, customer relationship, information technology, cloud computing, programmes, Salesforce, improvements, case study Celotno besedilo (povezava drugam) |
8. The use of webinars as a part of an effective sales funnelMarina Kholina, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis Celotno besedilo (datoteka, 8,24 MB) |