352. Internal brand communication for transforming employees into brand champions
Maja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, izvirni znanstveni članek

Ključne besede: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment
Celotno besedilo (datoteka, 287,26 KB) Gradivo ima več datotek! Več...

354. Consumersʼ and farmersʼ perceptions in Europe regarding the use of composted bedding material from cattle
Marija Klopčič, Karmen Erjavec, Megan Waldrop, Jutta Roosen, Petra Engel, Paul Galama, Abele Kuipers, 2021, izvirni znanstveni članek

Ključne besede: composting material, cattle housing, alternative use, produce, circular economy, marketing, farmer and consumer, perceptions
Celotno besedilo (datoteka, 13,28 MB) Gradivo ima več datotek! Več...

356. Segmentation of collaborative consumption consumers
Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, izvirni znanstveni članek

Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms
Celotno besedilo (datoteka, 1,48 MB) Gradivo ima več datotek! Več...

358. Consumer buying behavior of premium class cars in Slovenia
Nuša Erjavec, 2021, magistrsko delo

Ključne besede: marketing, sales, cars, brands, consumer behaviour, research, analysis
Celotno besedilo (povezava drugam)

360. Development of marketing strategy for a new premium skincare brand in Slovenia
Maša Korošec, 2021, magistrsko delo

Ključne besede: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis
Celotno besedilo (povezava drugam)