1. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, magistrsko delo Ključne besede: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis
Celotno besedilo (povezava drugam) |
2. Marketing strategy for a micro-brewery startup in SloveniaAna LaRue, 2011, magistrsko delo Ključne besede: Slovenija, pivovarstvo, podjetje, poslovni plani, tržne raziskave, tržna analiza, strategija trženja, okolje, analiza, Slovenia, brewery, enterprises, business plan, market research, market analysis, marketing strategy, environment, analysis
Celotno besedilo (povezava drugam) |
3. An ingredient branding strategy and the further development of a brandStaša Cilenšek, 2012, magistrsko delo Ključne besede: trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study
Celotno besedilo (povezava drugam) |
4. An analysis of Wal-Mart's global strategy in the Brazilian marketMetka Dernovšek, 2017, magistrsko delo Ključne besede: Brazil, multinational companies, internationalization, strategy, marketing, segmentation, consumer, competition, market, analysis
Celotno besedilo (povezava drugam) |
5. Internet marketingDave Chaffey, Richard E. Mayer, Kevin James Johnston, Fiona Ellis-Chadwick, 2000, priročnik Ključne besede: poslovanje, Internet, uporaba računalnika, marketing, strategija trženja, trženje, informacije, tržno planiranje, tržne poti, tržna struktura, WWW, promocija, elektronsko poslovanje, elektronski denar, uspešnost poslovanja, učinkovitost, prodaja na drobno, prihodnost, predvidevanje, razvoj, poslovne odločitve, business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Celotno besedilo (povezava drugam) |
6. Marketing theory2000, učbenik za višje in visoke šole Ključne besede: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Celotno besedilo (povezava drugam) |
7. Marketing strategies of Slovenian SaaS companiesTina Kavčič, 2015, magistrsko delo Ključne besede: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion
Celotno besedilo (povezava drugam) |
8. Web analytics usage in e-commercePatricia Bevc, 2017, magistrsko delo Ključne besede: marketing, electronic marketing, marketing strategy, electronic commerce, analytical department, analysis, research, primeri, Slovenia
Celotno besedilo (povezava drugam) |
9. Measurement of marketing performance and marketing strategy in Slovenian companiesGrega Todorović, Anja Trobec, 2017, magistrsko delo Ključne besede: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis
Celotno besedilo (povezava drugam) |
|
