1. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, magistrsko delo Ključne besede: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Celotno besedilo (povezava drugam) |
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3. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, magistrsko delo Ključne besede: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Celotno besedilo (povezava drugam) |
4. Primerjava učinkovitosti klasičnega in tehnološko podprtega poslovnega komuniciranjaPeter Podhostnik, 2014, magistrsko delo Ključne besede: communications, business communication, information technology, meetings, pogajanja, Internet, electronic marketing, research, analysis Celotno besedilo (povezava drugam) |
5. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, magistrsko delo Ključne besede: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Celotno besedilo (povezava drugam) |
6. Measurement of marketing performance and marketing strategy in Slovenian companiesGrega Todorović, Anja Trobec, 2017, magistrsko delo Ključne besede: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis Celotno besedilo (povezava drugam) |
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8. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, magistrsko delo Ključne besede: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Celotno besedilo (povezava drugam) |
9. Water wins, communication mattersTanja Kamin, Barbara Koroušić-Seljak, Nataša Fidler Mis, 2022, izvirni znanstveni članek Ključne besede: health communication, childhood obesity, water, sugar-sweetened beverages, social marketing Celotno besedilo (datoteka, 431,06 KB) Gradivo ima več datotek! Več... |
10. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, magistrsko delo Ključne besede: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Celotno besedilo (povezava drugam) |