Ključne besede: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysisCelotno besedilo (datoteka, 886,60 KB)
Ključne besede: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM)Celotno besedilo (datoteka, 443,93 KB)
Ključne besede: marketing, consumer, sharing economy, peer-to-peer sharing economy, prosumer vulnerability, prosumers, risk perceptionCelotno besedilo (datoteka, 1,76 MB) Gradivo ima več datotek! Več...
Ključne besede: information system, decision making, artificial intelligence, consumer-generated content, text-mining, decision intelligence, price competitiveness, quality competitivenessCelotno besedilo (datoteka, 642,98 KB) Gradivo ima več datotek! Več...
Ključne besede: production, consumption, consumer behaviourCelotno besedilo (datoteka, 1,55 MB) Gradivo ima več datotek! Več...