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141 rezultatov
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121. The impact of vehicle electrification on consumer brand perceptions of BMW i
Jure Hodnik, 2023, magistrsko delo

Ključne besede: car industry, cars, electric vehicles, marketing, brands, consumer, consumer behaviour
Celotno besedilo (povezava drugam)

122. Minimalism as a new mode of consumption among millenials
Anastasia Stoliarova, 2023, magistrsko delo

Ključne besede: marketing, consumer behaviour, generation gap, purchase, decision making, trends research, analysis
Celotno besedilo (povezava drugam)

123. Combatting climate change through message framing?
Aja Ropret Homar, Ljubica Knežević Cvelbar, 2024, izvirni znanstveni članek

Ključne besede: tourism, environment, consumer behaviour, sustainable development, loss framing, voluntary carbon offsets, pro-environmental behavior, attitude-behavior gap, online experiment
Celotno besedilo (datoteka, 576,89 KB) Gradivo ima več datotek! Več...

124. Multimedia ad exposure scale
Evin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, izvirni znanstveni članek

Ključne besede: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument
Celotno besedilo (datoteka, 850,40 KB) Gradivo ima več datotek! Več...

125. A typology of user misbehaviours in the sharing economy context
Maja Golf-Papež, Barbara Culiberg, 2023, izvirni znanstveni članek

Ključne besede: marketing, sharing economy, consumer behaviours, user misbehaviours, consumer misbehaviours, collaborative consumption, Airbnb, Uber, online archival data
Celotno besedilo (datoteka, 896,80 KB) Gradivo ima več datotek! Več...

126. The development of global public goods research
Nina Ponikvar, Alan Velić, Katja Zajc Kejžar, 2023, pregledni znanstveni članek

Ključne besede: international trade, globalization, international marketing, consumer's protection, global public goods, global governance, international institutions, health, environment, security
Celotno besedilo (datoteka, 352,63 KB) Gradivo ima več datotek! Več...

127. Use of QR code in dairy sector in Slovenia
Tina Žurbi, Diana Gregor-Svetec, 2023, izvirni znanstveni članek

Ključne besede: QR code, food packaging, consumer behavior, FMCG, dairy
Celotno besedilo (datoteka, 848,52 KB) Gradivo ima več datotek! Več...

128. The influence of active brand hate on the desire for revenge
Tina Meža, 2023, magistrsko delo

Ključne besede: marketing, brands, consumer behaviour, consumer psychology, psychology, ethics, research, analysis
Celotno besedilo (povezava drugam)

129. IMC in European football for tourism organizations
Clara Lapoirie, 2022, magistrsko delo

Ključne besede: tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends
Celotno besedilo (povezava drugam)

130. Consumers' response to Search Engine Marketing
Monika Keleshovska, 2023, magistrsko delo

Ključne besede: marketing, electronic marketing, consumer behaviour, generation gap, consumer psychology, research, analysis
Celotno besedilo (povezava drugam)
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