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21. Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shops Eva Jakomin, Iris Novak, Jasmina Štefanič, Ivan Toroš, Urška Stanković Elesini, 2022, izvirni znanstveni članek Ključne besede: advertising, green packaging, green products, MaxDiff analysis, online shop |
22. The influence of social media reviews on the international cosmetics market Marija Cvetanovska, 2023, magistrsko delo Ključne besede: marketing, cosmetics, market, social networks, advertising, internet, research, analysis |
23. The development of 360-degree digital marketing strategy and its key touchpoints Tjaša Zver Siječić, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study |