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1. Čustveno odzivanje porabnikov na televizijsko oglaševanje
Ivana Jurić, 2013, magistrsko delo

Ključne besede: marketing, advertising, advertisement, television, consumer psychology, analysis
Celotno besedilo (povezava drugam)

2. The impact of guerrilla vs. traditional marketing communication on consumer attitudes
Ana Jankovska, 2015, magistrsko delo

Ključne besede: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons
Celotno besedilo (povezava drugam)

3. Millennials' attitudes towards Instagram advertisements
Barbara Pikl, 2020, magistrsko delo

Ključne besede: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis
Celotno besedilo (povezava drugam)

4. Effect of influencer marketing on brand awareness and purchase intention
Maja Vejnović, 2020, magistrsko delo

Ključne besede: marketing, advertisement, social networks, personality, electronic marketing, research, analysis
Celotno besedilo (povezava drugam)

5. Consumer's perceptions and effectiveness of advertisements on social media
Ana Vulović, 2021, magistrsko delo

Ključne besede: marketing, electronic marketing, social networks, advertising, advertisement, research, analysis
Celotno besedilo (povezava drugam)

6. Multimedia ad exposure scale
Evin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, izvirni znanstveni članek

Ključne besede: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument
Celotno besedilo (datoteka, 850,40 KB) Gradivo ima več datotek! Več...

7. The effect of message framing and product type on consumer buying behaviour
Sanja Hrastnik, 2024, magistrsko delo

Ključne besede: marketing, advertising, advertisement, consumer behaviour, decision making, purchasing, consumerism
Celotno besedilo (povezava drugam)

8. Automation of regression testing of mobile advertisements
Matevž Špacapan, 2024, magistrsko delo

Ključne besede: mobile application, advertisement, machine learning, quality assurance, testing, automation
Celotno besedilo (datoteka, 3,22 MB)
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