531. Consumer-brand relationship in direct-to-consumer business modelPetja Oplotnik, 2023, magistrsko delo Ključne besede: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis
Celotno besedilo (datoteka, 1,52 MB) |
532. The importance of corporate culture for managing cross-cultural teams in MNCsDženeta Ohran, 2023, magistrsko delo Ključne besede: multinational companies, corporate culture, cross-cultural activities, management, leadership, teamwork, research, analysis
Celotno besedilo (datoteka, 1,41 MB) |
533. Entrance of generation Z to the labour market as a new challenge for companiesŽiga Mathias Metelko, 2023, magistrsko delo Ključne besede: labour market, employment, youth, generation gap, diversity, inclusion, employers, research, analysis
Celotno besedilo (datoteka, 1,68 MB) |
534. Financial literacy and investment culture among Slovenian studentsKrištof Kuzman, Taja Novak Levstek, 2023, magistrsko delo Ključne besede: finance, literacy, investments, savings, assets, households, students, research, analysis
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535. A comparison of attitudes towards plant based meat substitutes between generation X and generation Z in SloveniaVeno Čahuk, 2024, magistrsko delo Ključne besede: Slovenia, nutrition, food industry, consumer behaviour, decision making, age, youth, generation gap, research, analysis
Celotno besedilo (datoteka, 1,39 MB) |
536. The impact of a brand on impulse buyingKatarina Švigelj, 2024, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis
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