401. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, pregledni znanstveni članek Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Celotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več... |
|
403. The development of global public goods researchNina Ponikvar, Alan Velić, Katja Zajc Kejžar, 2023, pregledni znanstveni članek Ključne besede: international trade, globalization, international marketing, consumer's protection, global public goods, global governance, international institutions, health, environment, security Celotno besedilo (datoteka, 352,63 KB) Gradivo ima več datotek! Več... |
|
|
|
407. IMC in European football for tourism organizationsClara Lapoirie, 2022, magistrsko delo Ključne besede: tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends Celotno besedilo (povezava drugam) |
408. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, magistrsko delo Ključne besede: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art Celotno besedilo (povezava drugam) |
|
|