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117 rezultatov
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101. Marketing assets' development and their management during a brand crisis
Petar Gidaković, 2022, doktorska disertacija

Ključne besede: marketing, business communication, brands, crises, problem solving, strategy, management, business efficiency
Celotno besedilo (povezava drugam)

102. Giving sense to change leadership
Antonio Sadarić, Miha Škerlavaj, 2023, izvirni znanstveni članek

Ključne besede: organization, knowledge transfer, communications, business efficiency, change leadership, persuasive communication, narrative-based process model, social cognitive theory
Celotno besedilo (datoteka, 837,05 KB) Gradivo ima več datotek! Več...

103. Measuring multimedia exposure of users based on psychophysiological measurement
EVIN ASLAN OGUZ, 2023, doktorsko delo/naloga

Ključne besede: multimedia exposure, psychometric instrument, psychophysiological signals, multimedia communication, user behavior, ad exposure
Celotno besedilo (datoteka, 17,75 MB)

104. Articulation of language through transformation via design
Petra Černe Oven, 2023, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Ključne besede: transformation, graphic language, "natural" in communication, typography, vernacular
Celotno besedilo (datoteka, 6,56 MB) Gradivo ima več datotek! Več...

105. Theorizing and mapping media ownership networks in authoritarian-populist contexts
Gerhard Schnyder, Marlene Radl, Fanni Toth, Melek Küçükuzun, Tjaša Turnšek, Burçe Çelik, Mojca Pajnik, 2023, izvirni znanstveni članek

Ključne besede: authoritarian populism, information diffusion, media ownership, ownership concentration, political economy of communication, social network analysis
Celotno besedilo (datoteka, 704,58 KB) Gradivo ima več datotek! Več...

106. Multimedia ad exposure scale
Evin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, izvirni znanstveni članek

Ključne besede: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument
Celotno besedilo (datoteka, 850,40 KB) Gradivo ima več datotek! Več...

107. Convolutional neural networks combined with feature selection for radio-frequency fingerprinting
Gianmarco Baldini, Irene Amerini, Franc Dimc, Fausto Bonavitacola, 2023, izvirni znanstveni članek

Ključne besede: deep learning, feature selection, radio frequency, security, wireless communication
Celotno besedilo (datoteka, 3,65 MB) Gradivo ima več datotek! Več...

108. Between (conceptual) crisis and critique
Slavko Splichal, 2023, izvirni znanstveni članek

Ključne besede: communication, critical theory, public opinion, public sphere, publicness, scientific critique, digital transformation
Celotno besedilo (datoteka, 558,57 KB)

109. The use of webinars as a part of an effective sales funnel
Marina Kholina, 2023, magistrsko delo

Ključne besede: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis
Celotno besedilo (datoteka, 8,24 MB)

110. Agriculture and environment
Ilona Rac, Karmen Erjavec, Emil Erjavec, 2024, izvirni znanstveni članek

Ključne besede: Common Agricultural Policy, CAP, agri-environmental discourse, European Union, member state, European Commission communication, rural development programme
Celotno besedilo (datoteka, 807,98 KB) Gradivo ima več datotek! Več...
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