41. The influence of social network content on the purchase decisions of social media users
Mihaela Gjorcheva, 2023, magistrsko delo

Ključne besede: social networks, consumer behaviour, decision making, purchase, research, analysis
Celotno besedilo (povezava drugam)

43. An analysis and implementation of content marketing strategy : the case of "Sport Garage"
Ana Pavlova, 2023, magistrsko delo

Ključne besede: marketing, marketing strategy, electronic marketing, social networks, online shopping, cases, analysis
Celotno besedilo (povezava drugam)

45. Value creation in fashion industry through influencer marketing
Sašo Pejić, 2023, magistrsko delo

Ključne besede: marketing, textile industry, brands, value, electronic marketing, social networks, influencers
Celotno besedilo (povezava drugam)

47. The multiple logics of market-based governance
Domen Bajde, Maja Golf-Papež, Tomaž Kolar, Barbara Culiberg, 2023, izvirni znanstveni članek

Ključne besede: marketing, social networks, sharing economy
Celotno besedilo (datoteka, 698,87 KB) Gradivo ima več datotek! Več...

49. The development of 360-degree digital marketing strategy and its key touchpoints
Tjaša Zver Siječić, 2023, magistrsko delo

Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study
Celotno besedilo (datoteka, 3,40 MB)