1. Strategies for increasing competitiveness of the export-oriented manufacturing companies in the Republic of MacedoniaMaja Damjanovska, 2016, magistrsko delo Ključne besede: Macedonia, entrepreneurship, enterprises, foreign trade, competitivity, promotion, competitive advantage, research, analysis
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2. Host government incentives for attracting FDIsGordana Smilevska, 2016, magistrsko delo Ključne besede: Macedonia, economic policy, economic development, economic growth, foreign direct investments, promotion, labour market, productivity, research, analysis
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5. The advertising business1999, zbornik Ključne besede: oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion
Celotno besedilo (povezava drugam) |
6. Internet marketingDave Chaffey, Richard E. Mayer, Kevin James Johnston, Fiona Ellis-Chadwick, 2000, priročnik Ključne besede: poslovanje, Internet, uporaba računalnika, marketing, strategija trženja, trženje, informacije, tržno planiranje, tržne poti, tržna struktura, WWW, promocija, elektronsko poslovanje, elektronski denar, uspešnost poslovanja, učinkovitost, prodaja na drobno, prihodnost, predvidevanje, razvoj, poslovne odločitve, business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
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7. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
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9. Marketing strategies of Slovenian SaaS companiesTina Kavčič, 2015, magistrsko delo Ključne besede: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion
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10. The role of the regulatory reform in improvement of investment climate in Bosnia and HerzegovinaAnida Pašić, 2015, magistrsko delo Ključne besede: BIH, ekonomski razvoj, ekonomska rast, neposredne tuje investicije, konkurenčne prednosti, regulacija, pospeševanje, Bosnia and Herzegovina, economic development, economic growth, foreign direct investments, competitive advantage, regulation, promotion
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