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426 rezultatov
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381. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in China
Zhonghui Ding, 2022, doktorska disertacija

Ključne besede: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China
Celotno besedilo (povezava drugam)

382. The development of marketing strategies in a selected micro company
Luka Bruketa, 2022, magistrsko delo

Ključne besede: small enterprises, foreign languages, learning, marketing, marketing strategy, market, profit, analysis
Celotno besedilo (povezava drugam)

383. Učinkovitost racionalnih in emocionalnih oglaševalskih nagovorov
Nina Dajčer, 2023, magistrsko delo

Ključne besede: oglaševalski nagovori, racionalni nagovor, emocionalni nagovor, učinkovitost oglaševalskih nagovorov, e-mail marketing
Celotno besedilo (datoteka, 1,90 MB)

384. Ethically minded consumer behavior of apparel
Maja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar, 2022, izvirni znanstveni članek

Ključne besede: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledge
Celotno besedilo (datoteka, 204,90 KB) Gradivo ima več datotek! Več...

385. Opportunities in identifying and marketing windsport tourism destinations
Martin Vodopivec, Maja Konečnik Ruzzier, 2022, izvirni znanstveni članek

Ključne besede: tourism, recreation, sports, windsurf, sailboard, kiteboard, destination marketing, destination management, adventure tourism
Celotno besedilo (datoteka, 30,66 MB) Gradivo ima več datotek! Več...

386. Investigating the impact of television advertising and eWOM on brand equity creation
Maja Konečnik Ruzzier, Nuša Petek, 2022, izvirni znanstveni članek

Ključne besede: enterprise, marketing, communications, brands, marketinška komunikacija, televizijsko oglašavanje, eWOM, tržišna vrijednost marke temeljena na potrošačima (CBBE)
Celotno besedilo (datoteka, 238,38 KB) Gradivo ima več datotek! Več...

387. Ethical judgments in the sharing economy
Barbara Culiberg, Barbara Čater, Ibrahim Abosag, Petar Gidaković, 2023, izvirni znanstveni članek

Ključne besede: marketing, sharing economy, ethics, consumer behaviour, consumer misbehavior, ethical judgment, negative word of mouth, trust
Celotno besedilo (datoteka, 1,01 MB) Gradivo ima več datotek! Več...

388. The impact of vehicle electrification on consumer brand perceptions of BMW i
Jure Hodnik, 2023, magistrsko delo

Ključne besede: car industry, cars, electric vehicles, marketing, brands, consumer, consumer behaviour
Celotno besedilo (povezava drugam)

389. An analysis and implementation of content marketing strategy : the case of "Sport Garage"
Ana Pavlova, 2023, magistrsko delo

Ključne besede: marketing, marketing strategy, electronic marketing, social networks, online shopping, cases, analysis
Celotno besedilo (povezava drugam)

390. Minimalism as a new mode of consumption among millenials
Anastasia Stoliarova, 2023, magistrsko delo

Ključne besede: marketing, consumer behaviour, generation gap, purchase, decision making, trends research, analysis
Celotno besedilo (povezava drugam)
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