|
2. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, magistrsko delo Ključne besede: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Celotno besedilo (povezava drugam) |
3. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, magistrsko delo Ključne besede: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Celotno besedilo (povezava drugam) |
4. Marketing of Uttar Pradesh (India) as a tourist destinationPartha Sarthi Sen Sharma, 2008, magistrsko delo Ključne besede: Indija, turizem, turistična geografija, trženje, raziskave, analiza, India, tourism, tourist geography, marketing, research, analysis Celotno besedilo (povezava drugam) |
|
6. Marketing strategy for a micro-brewery startup in SloveniaAna LaRue, 2011, magistrsko delo Ključne besede: Slovenija, pivovarstvo, podjetje, poslovni plani, tržne raziskave, tržna analiza, strategija trženja, okolje, analiza, Slovenia, brewery, enterprises, business plan, market research, market analysis, marketing strategy, environment, analysis Celotno besedilo (povezava drugam) |
7. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Celotno besedilo (povezava drugam) |
|
9. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
10. Relationship marketingJohn Egan, 2001, učbenik za višje in visoke šole Ključne besede: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Celotno besedilo (povezava drugam) |