1. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, magistrsko delo Ključne besede: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Celotno besedilo (povezava drugam) |
2. Business marketing managementMichael D. Hutt, Thomas W. Speh, 2010, učbenik za višje in visoke šole Ključne besede: podjetje, poslovanje podjetja, trženje, medorganizacijsko trženje, odnosi s strankami, management, preskrbovalne verige, strategija trženja, novi proizvodi, storitve, elektronsko trženje, elektronsko poslovanje, planiranje, globalizacija, tržne poti, oblikovanje cene, ekonomska propaganda, pospeševanje prodaje, Internet, case study, enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case study Celotno besedilo (povezava drugam) |
3. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doktorska disertacija Ključne besede: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Celotno besedilo (povezava drugam) |
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6. The attitudes of Slovenian youth towards commercial bankingIvan Kos, 2018, magistrsko delo Ključne besede: marketing, customer relationship, satisfaction, loyalty, research, banking, banking management, youth, Slovenia Celotno besedilo (povezava drugam) |
7. A comparison of the efficiency of modern machine learning methods for predictive modelling of customer lifetime valueDavor Hafnar, 2020, magistrsko delo Ključne besede: informatics, information technology, information systems, customer relationship, consumer, products, measurements, models, satisfaction, economic forecasting Celotno besedilo (povezava drugam) |